I’m a brand design leader with 30 years of hands-on craft. At Ford Motor Company, I manage global brand design, working alongside our Executive Creative Director and the greater brand team to steward the brand identity system across every market. I both direct the work and design it.

I’ve founded two creative businesses, co-founded a tech startup, and designed book covers for more than 40 publishing imprints. I’ve taught typography and design at the College for Creative Studies, and lately I’ve been studying how AI can help brands scale without losing craft.

I believe great brands come down to clear systems and close attention to detail.